Quoting Joseph Beuys’s own “third road” concept, and based on the capitalist values (monetary economy, business) and socialist values (North Korea) that surround the artist himself, Fujiwara conceived a third value concept (earthquakes, life and awareness in the post-Covid age, ecology, food) that he presents by way of an original formative language.

                                                                                                                                                                     Translated by Andreas Stuhlmann



December 10, 2022-January 29, 2023


Sponsor:ARTS for the future!2(Agency for Cultural Affairs, Government of Japan)

Third value第三の価値




Pachinko machines (8), pachinko balls (approx. 3,000), control panel, square timber

W3600 D300 H3600 mm


Capitalist value資本主義的価値



2022 (iron framework made in 2019)

Pachinko balls (approximately 200,000 silver-plated balls), steel pipe, glue, wood

W2500 D2500 H2500 mm

Socialist value社会主義的価値




Pachinko nails (approx. 10,000 brass nails), 5-yen coins (approx. 10,000, made of brass), Pachinko ball (1, silver-plated), lumber-core board, square timber, control


W1800 D110 H2700 mm

The exhibition featured a number of works themed around “pachinko” as a typically Japanese form of entertainment, which Fujiwara Yuki, who has been producing artworks inspired by the relationship between Japan and Korea as a general concept, had been creating for several years.  

In the past, Fujiwara made large-scale installations incorporating pachinko balls and nails. 

This exhibition combined two previous works that have been rearranged in terms of materials and techniques, and a trilogy of new works that introduced “pachinko machines” as a new component.

These three works are characterized by abstract, geometrical shapes, which supposedly visualize the social structures that define people’s ways of life. The idea was to take the theme of “pachinko” – which can be found in every corner of Japan, be it urban or rural areas, and that we encounter regularly within daily life without even noticing – and use it as a hook for discussing the structures of the Japanese society that has experienced earthquakes and epidemics. 

Works incorporating pachinko nails (=socialist values), pachinko balls (=capitalist values) and pachinko machines (=a third value concept) are each presented as a formative language based on the characteristics of their respective three-dimensional shapes.  

Fujiwara made them while keeping in mind the idea and concept of the “third road,” which was also advocated by Joseph Beuys as an alternative to capitalism and socialism at the time. Shown in the halls of a former bank, the exhibition’s meaning was additionally enhanced by the venue’s own history.

Gimmicks that integrate aspects of high art and entertainment, and a fertile form of creativity that is at once cutting-edge and full of wit. Presenting artworks that evoke these kinds of things, the exhibition certainly offered visitors a rare experience that stirred up their sense of values, and inspired them to see the world in a different light and on a different scale. 


                                                                                                                                                                     Translated by Andreas Stuhlmann